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20 September 2008
Bradford Tonic, Inc. one year anniversary entering the commercial retail marketplace...
Bradford Tonic, Inc. is excited to announce their one year anniversary of entering the commercial retail marketplace. This anniversary date coincides with the one year anniversary of the opening of the Whole Foods Market at 6701 Red Road, Coral Gables, Florida 33143.
Brad and Dad will be at this Whole Foods Market store on Saturday September 27th from 1-4 pm doing a product demonstration. Please stop by to say hello and get some delicious samples of our three beverages: B-Tonic, B-Sorrel and B-Ginger.
BE HEALTHY BE HAPPY B-TONIC
Brad and Dad
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10 September 2008
Bradford Tonic to Expand Distribution...
We are pleased to announce that Bradford Tonic, Inc. signed a Commercial Manufacturing Agreement with an experienced bottling facility located in Florida. The company is moving forward to create and refine our commercial production capacity allowing us to expand distribution and bring several new all natural beverages to the marketplace for 2009. We expect expansion of sales to begin immediately in Florida and all along the Eastern Seaboard.
The company also signed a Product Development Agreement with Alan E. Shugarman of Discovery Nutrition, Inc. Alan is working with us to create and refine our commercial production process that will enable us to increase production and expand our brand with new products. For the past 20 years, Alan has worked in the food, nutrition, dietary supplement, health and fitness industries. He holds a Master of Science in Nutrition degree from the University of Utah and is a Registered Dietitian. During his career he has developed over 100 products. We are very excited that Alan is a member of the team.
BE HEALTHY BE HAPPY B-TONIC
Brad and Dad
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18 August 2008
Bradford Tonic Welcomes Clifton Reid to the family / Whole Foods Orlando / and more...
At the end of June, we opened up in the new Whole Foods Market store in Orlando called Bayhill. The store is located in a highly trafficked area and our sales went well. We opened in the Winter Park store at the end of April. We are now in all of the stores in the Florida Region for Whole Foods Market.
We have identified a co-packer who has the capability and capacity to make our drinks on a much larger scale. We are presently reviewing documents so we may soon commence operations. This transition will allow us to generate more sales, including in other regions of the country. In conjunction with this, we are now developing new and exciting drinks to add to our line; they will be "crowd pleasers."
It is also very exciting for us to report that Clifton Reid, our Plant Manager/Formulator, is now a partner in Bradford Tonic, Inc. Clifton was born and bred in Jamaica; he is a descendant of the Maroon tribe. Clifton adds an authentic influence in the making of our drinks; he has been an integral part of our operations. As we grow, he will continue to play an important role in the company.
Please go to www.bradfordtonic.com and view our new website. We are still "refining" sections, but we are very pleased with the final product. Much thanks to Bill Strecker of Striker Studio's and Tal Danan for their fine efforts and creativity. Please send us in photos and/or comments so we can place them in our Friends section.
Next month Brad and I will be participating in the one year anniversary of the Whole Foods Market Coral Gables store; which also happens to be our one year anniversary of commercially selling our drinks. How time flies!!
BE HEALTHY BE HAPPY B-TONIC
Brad and Dad
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28 April 2008
Whole Foods Market - Winter Park, Florida...
As of April 12, 2008, Bradford Tonic, Inc. delivered their drinks to the Whole Foods Market store in Winter Park, Florida. Brad Beckerman was doing demonstrations in the store and sales for the past two weeks have been terrific; 55 cases (1,320 bottles) have been sold to the store in two weeks!! This is an older, smaller Whole Foods store.
Our drinks are now available in every Whole Foods Market store in the Florida region. We have also added other customers in these areas. As we meet with manufacturers and distributors, we soon expect to be selling in other regions of the country.
For further information, please visit www.bradfordtonic.com (which is in the midst of being revamped).
Brad and Dad
BE HEALTHY BE HAPPY B-TONIC -
23 February 2008
Whole Foods Market - Sarasota & Tampa...
Whole Foods Market
1451 1st Street Sarasota, Florida 34236
Whole Foods Market 1548 North Dale Mabry Blvd. Tampa, Florida 33607
Bradford Tonic, Inc. heads West! This weekend we opened in Sarasota and Tampa; our first venture to the west side of Florida. Brad Beckerman, Founder and CEO, did demonstrations at both stores on Saturday and Sunday. The reception in Tampa was traditional and Sarasota had spectacular results. While in those areas, we found several other super markets that may be suitable for our beverages.
Our drinks are now available in 16 locations in South Florida. Our next location to open will be in Naples and then on to Winter Park and Melbourne. We are pursuing manufacturing and distribution agreements to enable us to expand to other regions of the country.
For further information, please visit it bradfordtonic.com (which is in the midst of being totally revamped).
Brad and Dad.
BE HEALTHY BE HAPPY B-TONIC! -
11 February 2008
Whole Foods Market - Miami-South Beach...
Whole Foods Market
Miami-South Beach
1020 Alton Road
Miami, Florida 33139
Bradford Tonic, Inc. stocked the shelves and started selling their three drinks, the Original B-Tonic, B-Sorrel and B-Ginger in this popular SOBE location on January 26th. Brad Beckerman, CEO of Bradford Tonic, Inc. did demonstrations on Saturdays and Sundays. In two weeks we delivered 37 cases (888 bottles) to the store. It was a very successful start; the customer base loved the drinks!
Bradford Tonic drinks are now available in 14 locations in South Florida. During the next 60-90 days, they will also be in the Central and Western parts of the state. The company is now pursuing manufacturing agreements to enable it to expand its base across the Southeast and other regions of the country.
We are currently in the process of building a fully interactive flash media web site which will allow our customers to gain greater access to our products, information about our company and our press releases. Until then, please refer to our current site at bradfordtonic.com for further information.
Brad and Dad.
BE HEALTHY BE HAPPY B-TONIC!
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8 February 2008
Inside a Big Idea: Bradford Tonic...
Click Here for the CNBC Story
4 February 2008
CNBC - The Big Idea with Donny Deutsch...
CNBC
The Big Idea with Donny Deutsch
10 P.M.
Brad Beckerman, Founder and Chief Executive Officer of Bradford Tonic, Inc. was featured on The Big Idea this evening. The show highlighted Brad's near fatal accident in Delray Beach, Florida on June 2, 2002 and the incredible recovery he made over the next few years up until the selling of our drinks in Whole Foods Market stores and other strategic locations in Florida. While recovering, he created the Original B-Tonic and it accelerated his healing process. Some have called his complete recovery a medical miracle. The company received many emails from across the country seeking locations to buy our drinks and congratulating Brad on his success. Please go to Bradford Tonic / CNBC Video to view the clip.
Bradford Tonic, Inc. is a manufacturer and distributor of all natural healthy drinks called the B-Tonic, B-Sorrel and B-Ginger. They are also available on line at DeliciousOrganics.com.
We are currently in the process of building a fully interactive flash media web site which will allow our customers to gain greater access to our products, information about our company and our press releases. Until then, please refer to our current site at bradfordtonic.com for further information.
Brad and Dad.
BE HEALTHY BE HAPPY B-TONIC!
27 December 2007
Deco Drive TV Show - Miami, Florida...
Deco Drive TV Show
Channel 7-Fox/Miami, Florida
7:30 P.M.
Brad Beckerman, Founder and Chief Executive Officer of Bradford Tonic, Inc. was featured on Deco Drive tonight. The show highlighted the history of how the Original B-Tonic was created by Brad while recovering from multiple surgeries and therapies. The benefits of each drink were discussed; B-Tonic for strength and stamina; B-Sorrel for its powerful antioxidants and B-Ginger, a no fat anti-inflammatory stomach soother.
Russ Benblatt, the Regional Marketing Coordinator for Whole Foods Market, commented in their Biscayne Blvd. store, located in Aventura, about Brad's background and how well the drinks are selling. At the end of the show, the Deco Drive host mentioned how well the B-Ginger would taste with Vodka.
Bradford Tonic, Inc. is a manufacturer and distributor of all natural healthy drinks that are now selling in Whole Foods Market stores in South Florida; from Pinecrest to Palm Beach Gardens. They are also available in select locations like the Last Carrot, an old line vegetarian restaurant in Coconut Grove; Bagua, a hip Zen store in the Miami Design District and in Palm Beach at Mary Mahoney's, a large prestigious home furnishing store on Worth Avenue and Salamander's a well known gourmet store. The drinks are also available at DeliciousOrganics.com, which is an online food and beverage site that delivers to your home.
Please go to decodrive.com/features/ and scroll to Bradford Tonic to view the clip of the video.
Brad and Dad
BE HEALTHY BE HAPPY B-TONIC!
25 October 2007
The Edgy Veggie-From Trauma to Tonic ...
By ELLEN KANNER
Miami Herald
We like it when a local guy makes good. We especially like it when he practically comes back from the dead to do it, like Bradford Beckerman, creator of B-Tonic. Five years ago, Beckerman was hit by a car. "I landed on my head," he says. He was in a two-week coma, and ended up having "three or four grand mal seizures," five surgeries and six titanium plates in his head.
To boost recovery, Beckerman went vegan, gave up smoking and drinking (and his bar job), got into yoga and Eastern medicine and discovered an Irish moss drink. Long used for respiratory ailments (like Beckerman's collapsed lung), the red marine algae is packed with antioxidants and trace minerals.
"It gave me energy, strength, stamina," he says. "There was something here more interesting than all the other stuff I was doing."
He ended up combining Irish sea moss with green tea, flax, ginkgo biloba and ginseng in his own recipe. Now 27 and living on South Beach, he's left the bar biz for good and makes the stuff in a North Miami commercial kitchen (bradfordtonic.com).
B-Tonic is taupe (thanks to oat milk) and gooey (thanks to the moss), spiced with cinnamon, allspice and nutmeg for a pleasant, eggless eggnog taste. An 8-ounce serving has 108 calories and 20 percent of daily calcium needs along with antioxidant goodness.
It's $4.99 per 16-ounce bottle at Whole Foods, the Last Carrot in Coconut Grove and Bagua in the Design District. Two other B-brews, bracing B-Sorrel and zingy B-Ginger, are $3.99.
They're yummy, refreshing, locally made and veg-friendly. Can they save your life? Who knows. Beckerman touts the tonic, though. "I'm doing well and feel good." Cheers to that.
Ellen Kanner writes biweekly about vegetarian concerns.
12 October 2007
Sip the Life Fantastic- is the headline in a featured article about Bradford Tonic in the Miami section of the exciting website called dailycandy.com.
"Bradford Tonic will make you a believer in beverages with a boost." The article discusses Brad's background of being in a near-death accident and his creation of the Original B-Tonic to assist him during his healing process. He also created two other drinks:
B-Sorrel Revitalizer-the other cranberry. B-Ginger-Ginger and Lime Refresher.
All of our beverages are now being sold at Whole Foods Market in Coral Gables and Aventura; soon to be available in their Boca Raton store. If you are in Coconut Grove, please stop by the Last Carrot and have a healthy lunch along with the Bradford Tonic line of drinks.
Brad and Dad
Be Healthy Be Happy B-Tonic!
10 October 2007
Cancer Link - Celebrations at Jungle Island...
Cancer Link
Celebrations at Jungle Island
Miami, Florida
Brad and Dad attended this successful fund raising cause and gave out samples of their drinks. Bradford Tonic, Inc. was one of the Honored Celebrants for their donation.
Cancer Link's mission is to ensure funding for breast cancer research, education, early detection and community outreach programs at University of Miami Sylvester Comprehensive Cancer Center.
"We are all linked together in friendship and in our support towards a common cause. Breast cancer has touched each and every one of us either personally or through friends and family. We celebrate each day and look forward to the time when we eradicate this life threatening disease."
26 September 2007
Whole Foods Maket - Coral Gables, Florida...
Whole Foods Market 6701 Red Road Coral Gables, Florida
Bradford Tonic's three beverages, The Original B-Tonic, B-Sorrel and B-Ginger were sold at the Grand Opening of the new Whole Foods Market in Coral Gables, Florida. Brad and Dad were there giving out samples to all of the customers. It was a huge success. The original order of 9 cases was to supply the store for one week. In 7 days, 30 cases were sold!!! Needless to say, we by far outsold the competition. Many of the customers were very pleased to learn that our company was local- we make our beverages in North Miami. It was gratifying to learn about the wide range customer base we have for our products; however, we discovered that 95% of all the young children who tasted our drinks loved the B-Tonic. Many adults and children said-"it tastes like Christmas in a bottle". Our many thanks to all of the Whole Foods team members who supported our vision and who were very helpful to us; every step of the way. Please visit our website-bradfordtonic.com to learn more about our beverages. They are:
All Natural Vegetarian Made with Organic Raw Agave (a low glycemic sweetener) Low-Fat & Non-Fat Powerful Antioxidants Hand Made-NOT Processed
We will continue opening up more stores in Florida. Stay tuned for the updates.
Brad and Dad
17 September 2007
Brad and Dad join forces! Please be advised that Brad's Dad, Arthur M. Beckerman, has retired from the real estate industry and was recruited by Brad to join the company as the President and part owner. Brad is now Chairman & Chief Operating Officer. Dad was intimately involved, on the ownership side, in all aspects of the real estate industry for the past 30 years in New York City and Florida. He acquired, rehabilitated, financed, converted and developed residential and mixed-use properties. During his career, he managed, led, developed and nurtured a large and diverse staff of professionals to their full potential. He also participated in "hard money" lending.
Dad will assist Brad in all aspects of properly "growing" the company.
Watch out for Dadford Tonic soon.